Things To Consider During E-Commerce Website Development

 Web development is a complicated task. There is an abundance of aspects to examine, and user experience & performance are two of them. Since many people visit the site to purchase products, developers should do anything they can to make the user’s online journey natural and straightforward. However, apart from considering the usefulness factor, the following are a few other characteristics that eCommerce website developers should think about during the development process:

Guest Checkouts

Most eCommerce companies want the customers to create an account before purchase as this enables them to do follow-up communication that promotes future transactions. But, not everybody wants to create an account for buying anything. Only those customers will make their accounts who will wish to come back and get the advantages of having an account, such as auto-fill, offer updates, etc. However, it’s still a better thought to provide a guest-checkout option for those users who are there for a one-time purchase.

Responsiveness

eCommerce site’s success depends a lot on how responsive a website is. Hence, the aim should be to make a website accessible and usable on every device. Several web developers provide eCommerce Website maintenance services with a well-responsive design for both web and mobile websites. Moreover, it is also crucial to make the site responsive for mobile users, be it the primary navigation, checkout, and payment.

Site Search

As per statistics, around 30% of eCommerce site visitors use search to find the products. Hence, it would be best to ensure that the search option is available and can be easily used. Moreover, utilising features like autocomplete to assist users in finding popular products based on their searches, is also suggested.

Security

When customers purchase anything online, they expect that their data will remain secure. Hence, eCommerce website developers should include SSL in the websites for data encryption, especially credit card, payment information, customer’s address, phone number, email, etc. Doing this makes your customers trust that their information will remain secure on your website. Furthermore, to meet PCI compliance for any business which accepts credit card payments, security is required.

Optimisation

Your business is likely to lose customers if your website is slow. As per statistics, if a website that takes more than 3 seconds to load fully, about 40% of customers will back off. Moreover, mobile users, who are often multi-tasking, are more likely to move on to something else if an app or a website is too slow. Hence, web and app optimisation is must to ensure that your website opens as quickly as possible.


Source: https://medium.com/@wisdomtreeventures123/things-to-consider-during-e-commerce-website-development-86d56a63681e

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